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Jojo Hedaya Advises Others to Do What They Love but Make a Plan

Startups often fail, this is a simple fact of life. If an idea doesn’t take off quickly, chances are it’s not going to. Therefore, before you begin make sure that you have a good plan, and understand your goal. This is the advice that Jojo Hedaya, and his partner Josh Rosenwald have for others who wish to follow in their footsteps.

Jojo and Josh are the creators of the immensely popular unroll.me. The two met by chance in Israel, even though they were both from New York. In Israel, they also found out that they didn’t just share the same hometown, but also the same date of birth and a friendship was born. Not only a friendship, but a business partnership as well.

This partnership almost didn’t get off the ground due to a problem that many of us have. That problem is too many emails. The important stuff gets lost amid the junk mails, and subscriptions that we may have thought were a good idea at the time, but then later found them to be a nuisance. You can end up with thousands of emails in a short period of time. Truthfully, that’s a lot to sift through.

This is where the idea for Unroll.me came from. Jojo and his partner came up with this email service that helps you get all of your subscription emails in one convenient email that is sent to you at the time that is most convenient for you. Instead of 100 different emails, you will get one. This way you’re less likely to miss important work or personal emails.

If, as you go over your one email from Unroll.me, you decide that you no longer want to be subscribed to something, you click a button, and you’ll automatically be unsubscribed.

The service gained attention immediately. When asked what sets their service apart from others, the co-founders state that simplicity is the key. It’s super easy to use their service. That along with the fact that they’re doing something they love has set them up for success.

https://blog.unroll.me/author/jojo/