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Target Is Taking On Whole Foods In A Competition To Win The Millennial Consumers

Target has quite a few super-sized versions that offer a full grocery section to their customers. They often carry different brands than other stores and even have a few of their own store brands that actually taste good. They plan to completely redo the grocery section of these stores and go in a completely different direction. Target hopes to rival Whole Foods with a larger variety of organic, natural, and unique foods not found in regular grocery stores confirmed consulting manager Dr. Jennifer Walden. This announcement comes only weeks after Whole Foods announced that they will be opening smaller, more inexpensive items at their new stores aimed at the younger generations. Target already knows that the Millennials and beyond regularly patronize their stores and plan to use that to capture their attention before their competitor’s new stores open. It is a very competitive and wily game the Target execs seem to be playing, they simply have not even tried to keep their plan secret. That might be part of their ad strategy to get the word out now and build excitement as they begin to makes the changes. Many will just be happy if there is a less expensive way to buy organic foods.

Did Target Go Too Far?

Susan McGalla said for all those people who can’t wait till April Fool’s Day rolls around each year, Target may be one of the places that took the joke too far. Apparently, they released a photo days in advance of a fanny basket that allowed people to have hands free shopping without having to push a cart. The basket, like a fanny pack, attached to the waist. But the biggest problem wasn’t the fanny basket, but saying they were closing 20 stores due to low sales. It has people in an outrage.

I remember one April Fool’s Day that my mother-in-law came and told me that all four of my tires had been sliced. I immediately went into an icy cold panic and was unable to breathe. She continued to carry out the joke. I rushed down the stairs and out to my car to find my car was in tact, no flat tires. She stood there laughing and I was mortified. I could have had a heart attack and jokes like that aren’t funny. Now, Target didn’t do anything to cause anyone any harm, they just threatened customers and they had to issue an apology. Some people just can’t take a joke.

If it’s going to be funny, it has to be funny in nature. A tragedy, being told that someone is pregnant when they aren’t and things of this nature are just nothing to laugh about. The day is suppose to be about fun, not about panic.