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While on the one hand there is a growing tendency to return to our origins by recycling vintage clothing, valuing that feeling of belonging and affection of everything that was good “in the old day“; on the other, the new technologies begin to sneak into all the corners of fashion, placing themselves in the center of the scene to meet the newest trends in the world.
When, by 1935, the world was astounded at the great invention of nylon as the first synthetic fiber, no one imagined that today it would be a compound that more or less everywhere in the clothing industry. This will happen in a few years with the so-called smart textiles that today have a rather small market, but it’s growing exponentially with every passing day, with the world of fashion getting more and more a hand into these new trends. These genres are interactive both to the external stimulus of the environment and to the stimulus that they receive from the person who wears them, reacting and thus modifying their behavior. In this way, garments are created with LED light, health monitors, digital dyes and accessories that go hand in hand with fashion.
Although at first glance this information does not seem transcendent, the truth is that for any company is very relevant. In the world of fashion, what’s important is chasing the next trend. Nobody knows this better than Chris Burch, CEO of Burch Creative Capital. With his company, he has helped launch over 50 companies and is always on the lookout for new talent. He loves to fund new projects and make branches that are tech-based emerge into the world, and he has no limits to what he believes in best. With this same idea, he has invested his time efforts in causes of human rights and education, where he believes technology is also key to better conditions of equality for everyone.
What is the limit? Are there limits?
We could say no. Millions are the examples that show that the relationship between technology and fashion becomes more and more close, becoming one in itself. The needs of the users advance, they are no longer the same. Therefore, the fashion must evolve to be able to satisfy them. And without a doubt, everything related to digital and/or technological is one of the tools, but the only one, which can help provide solutions.