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Doe Deere Becomes One Woman Army in Marketing Excellence for Generation Z

There are tons of people that have been able to see the benefits of what Doe Deere has done when it comes to cosmetics. She is certainly a person that is making the best of every opportunity that she acquires. The Lime Crime brand that she has created has evolved in a major way. It has become so popular that bigger companies that have made plans to incorporate it in order to build a presence in the United Kingdom.

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This is huge for Doe Deere, and it shows her level of skill and tenacity as a strong marketing force that has tapped into Generation Z. For cosmetics she has been well aware that this new generation of consumers is not consumed at all with traditional television. These are the consumers that will get most of their marketing through social media.

This is why there was an account for Lime Crime that was create it for Instagram and Twitter. This is where you find feedback about the different styles of unicorn makeup. The number of possibilities for reaching consumers this way is endless. It is through Instagram that a lot of people find out about the new shades of Lime Crime makeup. All of this is something that plays a big part and how Doe Deere has been able to spread the word about her company and build her brand.

Doe Deere is a young woman that set out to build the brand herself. She did not build her company on anything that would require a team of celebrities to help her sort out what would make people take interest in her company. Instead, she made a conscious decision to give her brand a leg up by promoting it herself. She consciously chose to take the brand in a direction where she could see the benefits of making her own videos where she showed off the makeup.

Doe Deere also put her own spin on social media and updates consumers on when certain new shades of her makeup will be available. She became something of one woman army with watching and promoting her brand.

Ryan Seacrest Stays Fit to Stay Focused

It seems like everyone in the United States knows who Ryan Seacrest is at least from American Idol or On Air With Ryan, but not a lot of people know about the weight problems he had as a child. Ryan Seacrest, who was born in Georgia, would sneak in food to his room despite being told not to be his mother. He was one of the kids who did not take his shirt off when he was going swimming, but now they know him as someone who is in great shape and who has an impeccable work ethic.

His work ethic doesn’t just span to his work on air or with the Ryan Seacrest Foundation, he spends a lot of time staying in shape after dedicating a lot of focus and time to getting there in the first place. When Ryan Seacrest was able to lose the weight he had held on to from childhood, he gained a lot of self-confidence. That newly found confidence inspired him to reach for his aspirations of being on radio and TV.

He is constantly working on his physical fitness and health, with his busy lifestyle it is actually a way that Ryan Seacrest deals with the stress. Recently, he was interviewed by Men’s Fitness Magazine He told Men’s Fitness that he schedules his workouts as if they were a meeting, so he doesn’t just try to cancel it for the day. He states that exercising every single day helps him stay as productive as possible. Ryan Seacrest has also released a line of skin care products called Polish that he uses himself to keep his skin as healthy as the rest of his body.

Ryan Seacrest uses whatever free time he has in order to stay in shape. During commercial breaks, he often tries to get in small bouts of exercise. Another way he fits in exercise is by renting lockers at 2 different hotels that he fills with extra clothes and workout gear in case he has time to get a workout in while he’s in LA.

“What’s The Skinny on The RealReal in 2018”

Whoever said that consignment shops were a thing of the past, did not know about The RealReal. The RealReal has been on the online map since 2011 with their high-end second-hand designer brands, like Chanel, Hermes, Louis Vuitton, Birkin, Burberry, and so many others. They offer great quality and luxury apparel for both men and women. They also sell jewelry, watches, and home goods at great low prices for those who want to keep up with the Joneses without wasting away money on markup priced items.

The RealReal stands by its name, being authentic and having great quality merchandise for everyone, young and seasoned. Its authenticity prides itself on every item by it being evaluated and sized up before putting it up for sale. Not only are the items sold are of good quality, so are the people that work for them. The high standards and values are placed on the authenticity of the people and their qualifications to be able to recognize the purpose of the company’s vision. The overall quality of the brand, its commitment, and great service are what put The RealReal to the test of a successful growing business. Between this and the increase of more Valuation shops coming in 2018, there is definitely a mass of sellers and buyers that will be on its heels.

What used to be an online-only consignment, is now expanding by testing out this market in spreading more pop-up shops in other locations, since making over a million dollars in New York, back in 2016. Its pop-up has already appeared in San Francisco, SoHo, and soon to be Las Vegas. These trendy luxury consignment pop-up shops are for those who haven’t quite yet taken to the online side of things. Still becoming more well rounded for all to take advantage of, and also being able to expand for the best of the company and the people, the buzz will be waiting on what will come from the RealReal in 2018! Can’t wait!

Fabletics: A Continuously Growing Brand

Kate Hudson co-founded one of the most popular brands of activewear in the world: Fabletics. In 2013, Hudson worked the e-commerce giant TechStyle Fashion Group to create an affordable activewear brand. The premise: offer discounted on-trend fashion. That simple concept took the fashion industry by storm.

Last year, Fabletics saw a 43 percent increase in their sales. Having a world-famous celebrity heading up the company certainly helped when it came to getting the brand out there. Now, Fabletics succeeds because of the creativity and commitment of their designers. Customers also like being able to buy two or three items from Fabletics for the same price as one pair of leggings from more expensive brands.

Creating lines for all sizes and ages of women was important to Kate. There weren’t a lot of brands making activewear for women that weren’t already healthy and fit. Fabletics is about inspiring women to get to a place where they’re healthy.

To do that, Kate put a lot of effort into making sure that Fabletics doesn’t push women into anything too quickly. She also made sure that all women had something they’d like. Recently, her full dream was realized when Fabletics announced their first plus-size lines.

Another important aspect of Fabletics’ success was identifying their audience. When it comes to activewear, it’s most popular amongst millennials. Millennials love hanging out with friends while also keeping health and fitness in mind. Activewear perfectly combines comfort and casual wear with the functionality of gym attire.

Initially, there was some concern about discount brands like Target joining the field. Fabletics learned a lot of most successful strategies from other companies. Like Amazon, Fabletics uses big data to predict future trends and current preferences. Using technology allows Fabletics to craft their products to particular audiences to increase sales.

Despite some negativity about its VIP membership model, customers seem to respond to Fabletics well. They love all the discounts and love telling their friends about the brands. Positive word-of-mouth advertising has always been the advertising a company could ask for. These days, that form of advertising appears as online reviews.

More than 80 percent of current shoppers use online reviews to calculate their purchase decisions. Oddly, they trust online reviews just as much as they trust personal recommendations from people they know. It’s also why every company now has a comment or feedback section on its website.

The Brilliant Minds behind the Formation TechStyle: Adam Goldenberg and Don Ressler

Fashion, technology, and e-commerce are booming trends worldwide. The retail e-commerce revenue in 2016 was $72 billion, and the projections are that by 2021 it will rise to $116 billion. Start-up fashion and legacy brands have tried different ways to capture the digitally savvy consumer by learning the market through social media and adopting an advanced CRM technology. The membership program is one of the models which have been largely tried and has so far been successful. One of the companies which has emerged successful in the online retail business is TechStyle Fashion Group led by its chief executive founders, Don Ressler and Adam Goldenberg.

JustFab launched the first membership program for footwear in 2010. The VIP monthly subscribers received a discount of more than 30% the retail pricing and exclusive access to special and promotional products, free shipping, and loyalty reward points. The site attracted up to six million members in two years, and in the first quarter of 2012, the company sold more than 2.5 million shoes.

Adam has twenty years of experience in business starting off at the young age of thirteen. He created an online bulletin board which he transformed into a gaming website known as Gamer’s Alliance. He sold Gamer’s Alliance to MySpace at the age of seventeen. Adam Goldenberg was offered a full time position to serve at Intermix and he became the COO when he was only nineteen. While serving at Intermix, he identified an opportunity in the e-commerce world and founded Intelligent Beauty. Adam is in charge of marketing, data, and the internal systems of TechStyle.

Don Ressler is a pioneer in e-commerce. He has a history of successful business investments starting with the sale of to MySpace. This is one similarity he has with his co-founder, Adam Goldenberg. He joined Intermix where he spearheaded the core ventures which enhanced the shareholder value and assisted the company in selling to News Corp for more than $670 million. Don Ressler also founded the Alena Media and Skincare brand Hydroderm which have raised more than $100 million and made sales above $1 billion revenue. He founded Intelligent beauty alongside Mr. Goldenberg that inspired them to create TechStyle Fashion Group. Don is responsible for the vision, talent, and customer experience of the company.

TechStyle which changed its name from JustFab is located in South Bay. The online retail shop sells handbags, jewelry, and clothes, giving the customers a unique personalized experience which makes them to always come back.

Find out more about Don Ressler:

Looking for Amazing Beauty Products? Try Lime Crime

Many people are looking for ways to improve their overall look. One of the ways that this can be done for females is by using makeup. But which make up is the best choice for you? There are so many different kinds of makeup up there that it can be difficult to make a final choice.


One of the best-selling makeup brands on the market right now is called Lime Crime.


About the Company


If you’ve never heard of this company before, you’re in for a real treat. This company was started by a woman named Doe Deere.


Doe Deere was just a teenager when she started experimenting with makeup. She started a YouTube channel where she put on crazy makeup styles and showed viewers new ways of applying makeup. She loved to mix crazy colors together and create patterns on her face for lots of wild looks. In general, Doe Deere loved makeup, and she loved fashion. She wanted to make it her life’s work.


When she started to think about ways that she could harness her talents and make money, she decided to create her own line of makeup, and this decision has definitely served her well. When coming up with a name for her company, she decided on Lime Crime because her favorite color of makeup was lime green. She has since said that she had no idea her company would go as far as it did.


This makeup company has been going strong for many years at this point. The goal of the company was originally to create cruelty free and vegan makeup for young women and for men if they desire to wear makeup. Overall, they have succeeded with flying colors.


If you would like to buy makeup from Doe Deere, just check out the website. There, you’ll find all of their products for eyes, face and lips as well as more information about their mission as a company. All of the products from Lime Crime are made in Los Angeles, California. On their website, you can also sign up for their e-mail list.

All About Lime Crime

Since 2008 Lime Crime has offered some of the most Innovative and unique products on the market. They offer a complete line of lip care products as well as a few key eye products. Lime Crime products are available online as well as in a few select stores. Known for their bright unique colors as well as cute and convenient Packaging it is still one of the top leading makeup companies on the market today.

The company was created over nine years ago by CEO and founder Doe Deere. Deere was originally in the fashion industry when she launched the company on eBay just a few short weeks before Halloween. She was originally selling her custom fashion creations when she went on a search for makeup to match. Finding very little bright and unique colors on the market she set out to create her own brand of unique colors.

Many years later the company is still offering bright unique fun colors. Not only are their products a great way to express yourself but they also offer unique textures as well as some really great benefits. Each lip and eye product are cruelty free meaning they are not tested on animals and they do not include any animals or animal by products in the ingredients. This is especially great for vegans and vegetarians as it is often hard to find a vegan friendly makeup brand. The brand has been backed by PETA as well as Leap Bunny which are two of the biggest animal advocate agencies in the world. Since the beginning Deere has always focused on cruelty free products.

Another great feature about their products is they are extremely long lasting. The lip products as well as the eye products do not bleed or transfer and they are touch proof as well as kiss proof. Each product is designed to last all day and offers a smooth moisturizing texture and finish. With all of these great benefits and so many more it is easy to see why Lime Crime is still one of the leading makeup companies in the industry today.

Passion for Media and Entertainment- Roberto Santiago

People love creativity in all areas, including fashion, television programs, and in the books we read. It needs a lot of knowledge and passion for being creative. Several individuals have been able to give their best when it comes to being creative, and their creations have been recognized worldwide.

Roberto Santiago is very passionate about the media, and he has been showing continuous efforts to create the best movies, television programs, as well as writing books. Mr. Roberto was born in Madrid in 1968. After his High School graduation, he decided to pursue what he loved most, image and sounds at the University Complutense the Madrid de Madrid, and he also studied Library Creation at the School of Letters of Madrid.

After his graduation from the University, Roberto Santiago went ahead to secure a job as a television screenwriter, and editor for advertising agencies in Madrid. Roberto is also a producer who has published several video clips. Roberto Santiago directed his first film in 1999, a movie which was shown at Cannes Film Festivals. He is considered to be a go-getter, and his efforts to make big in the media industry did not stop there. Instead, he went ahead to direct Happy men in 2001. The movie, Happy Men premiered at the Spanish Film Festival of Malaga. Roberto Santiago has premiered several other movies and films including; 2005 the longest penalty in the world, a movie that did well and was nominated to Goya as the best-adapted screenplay. In 2007 Roberto got yet another opportunity to direct the suicides club and several other films that have made significant in the entertainment industry. Read more articles on

Mr. Roberto is also a writer who has published various books including children’s books that have been translated into different language. His first novel was El ladron de mentiras. He has also been honored and was a finalist for the prize El Barco de Vapor, and he won the Edebe prize for children. Roberto Santiago has also collaborated with several other screenwriters to produce and direct films, television programs, and series. Roberto’s efforts and passion have led him also to write scripts for theater; he has written several scripts that have been shown and played in theaters all over the world. Some of the theater scripts he has written include; Naked, Happiness of a woman, Topos, Say No, and Lady Chatterley’s Mole which is based on real life events. Roberto Santiago has also been honored for the theater films.

People StyleWatch Collaborates with JustFab to Launch Exclusive Capsule Collection

JustFab the leading e-commerce site for fashion-subscription, combined efforts with People StyleWatch. This is the female millennia’s leading style brand. They have joined forces to launch a capsule collection called People StyleWatch Exclusive for JustFab. The feature the latest footwear this season. They also feature handbags. You can find the exclusive collection on

The People StyleWatch editors have created a collaboration with JustFab to create a great design for more than 25 styles tapping the top trends in spring. They include flirty sandals, embellished flats, and sexy heels coming to you in a wide range of colors, textures, and patterns. Also available are the seven-chic-handbags that come with perforated envelope clutches, bucket styles, and pop colors.

Lisa Arbetter, the People StyleWatch Editor, said that they had created an ultimate bag and shoe wardrobe. There are dozens of styles that suit you at every moment whether you are out at night, or in town with friends. The fashion-owned sensibility of the Peoples StyleWatch provides an exciting foundation for blending design. All members will love the creation of this styles. They will enhance the quality of their lives.

Their key pieces include the embellished espadrille flat Chauncy, the gladiator sandal, the Aramis, the Sasha, and the two-toned prints. The collection has a price of $39 for VIP members.

People StyleWatch, the leading millennial’s media brand, is the source of fashion, celebrity lifestyle, and beauty. It was initially presented as the appropriate extension of People. The company was launched in 2007. It has an audience of over 10.5 million people. The People StyleWatch, across all social media platforms, has more than one million followers.

JustFab was founded in 2010. This is the leading fashion subscription website for e-commerce. It’s a brand for fashion that provides its members with personalized engagement in the shopping experience. Millions of subscribed members all-over-the-world have a monthly celebrity treatment to receive a broad range of shoes, handbags, apparel, and jewelry. They have exclusive access to fashion content and tips. They also access the clickable-outfits to shop for brands. The JustFab team fashion consultant experts look at the most affordable prices for their clients.

They also offer free shipping for commodities bout over the secure internet online payment system. The VIP members that pay $40 at JustFab also get free shipping in the United States, the United Kingdom, Canada, Spain, France, Germany, Denmark, Sweeden, and the Netherlands. According to Don Ressler, JustFab has a prospect to make more than $500 million in profits this year.

Dr. Waldren Rebuilds After Coming Home

Dr. Jennifer Waldren is a beauty surgeon who has proven herself in a male dominated field. In Harper’s Bazaar, she has been named one of the top best beauty surgeons. One of the only women on the board of directors of the American Society for Aesthetic Plastic Surgery. She has crossed over boundaries that no woman has been able to before.

An Austin Texas native, Dr. Waldren has been exposed to the medical field early in her life. Her father was a dentist and her mother was a nurse, so she understood what it took to be a medical professional. She earned degrees and MD at University of Texas, then she moved to New York to complete her fellowship at major Manhattan hospital under Dr. Sherrell Aston. She then built her own successful practice in the competitive Manhattan landscape. Dr. Jennifer Walden decided that she wanted to add to her life and had two twin boys on her own.

Dr. Jennifer Waldren came home to Austin to be closer to her family. She wanted her twin sons to know his family. However, she had to rebuild her entire practice. This was no problem for the dedicated, hardworking surgeon. She rebuilt her practice within no time and built a patient base. Dr. Walden was able to find that balance.

Her dynamic personality and work ethic has helped her find success as a surgeon both inside and outside the operating room. She is a frequent media guest on talk shows, published several books, and continues to pursue interests outside her practice. She is a successful, well-rounded surgeon.