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EOS- Cooling Chamomile

Evolution of Smooth, EOS, is a company that makes beauty products that are great for your skin with vitamins and natural oils. The products are all natural and hypoallergenic. They are dermatologist tested and are safe for use. You can find EOS products at many major retailers, such as Walmart, Amazon, and Costco to name a couple.

Evolution of Smooth is very well known for their many stylish and affordable lip balms. They come in an interesting egg shape and are very popular. These lip balms have great scents and amazing flavors. Every lip balm has Vitamin E, shea butter, and jojoba oil in it and is paraben and petroleum free (ulta.com). You can find them in different styles like organic, shimmer, medicated, and even an organic stick style for people who aren’t a fan of the egg shape.

Recently, Evolution of Smooth launched a new pain relieving, cooling chamomile lip balm into their arsenal of chapped lip-battling balms. A lot of people claim that chamomile is one of the best tea flavors, making this flavor of balm especially popular. However, besides being a great tea flavor, chamomile has hydrating and antioxidant properties. This lip balm has menthol in it. Menthol is an alcohol made from mint oils and it is a great numbing, pain reliever, making it super effective against the pain that comes with dry, chapped lips (http://www.allure.com/review/eos-lip-balm-sphere).  Along with the normal oils EOS puts in their lip balms, this one also has aloe which works as a soother to calm the agony that the dry, cold weather has put on your lips. It is super affordable at $3 and can be found at most retailers.

 

The Story Behind the Launching and Review of EOS

In less than a decade, EOS has become one of the leading choice of lip balm for moisturizing chapped lips. Co-founders Sanjiv Mehra and Jonathan Teller have become lip balm innovators by strategically reinventing this beauty product. EOS short for evolution of smooth, stands behind providing a product that hydrates and moisturizes, using all natural and organic ingredients in products that are never tested on animals (mapleholistics.com).

EOS has released a new style of lip balm that encompasses many attributes needed for the cold winter months. The new flavor is Cooling Chamomile Lip Balm and is referred to as part of the medicated collection. This medicated lip balm boasts the beauty benefits of both chamomile and menthol in a chilling combination that addresses aging and cracked skin. The new concoction delivers a soothing solution to all symptoms of dry, chapped lips due to cold weather. The chamomile provides hydration and antioxidants, while the menthol acts as a pain reliever to dry chapped lips.

EOS can be found in major retail chain stores, thanks to the influence of bloggers, vloggers and celebrities. The marketing strategy of this company involved targeting millennials and creating unisex products through modern technology. Mehra and Teller use both old-fashion and new age methods of advertising to market their company and designs. In an effort to remain major players in the industry, the co-founders utilize the advantages of social media and incorporate strategic branding collaborations.

The company continues to launch new designs and collections regularly, while branching out into various types of beauty products and categories (ulta.com).  This creates a whirlwind of copycat products being created by competitors. EOS overcomes the obstacles of copycats and competitors, by embracing the benefits of organic ingredients and desires of the target audience being marketed.