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Doe Deere is known as one of the most enigmatic CEOs in the fashion industry, and indeed the world,in the modern age. Her fascinating style of business has attracted over 2 million followers on the popular social media site, Instagram.
Deere is the Founder and CEO of Lime Crime, a company that pioneered the “on lip” lipstick swatch. 8 years since this, Deere has continued to innovate her company with their social media account. Lime Crime in a myriad of ways, including the before mentioned Instagram, is used not simply to promote its product, but to create an interactive experience for the customers. The result? A growing and bustling community unique to Lime Crime.
The very active army of Lime Crime fans are able to tweet or use the hashtag #limecrime to show off their intricate creations done with Lime Crime products.
Deere personally likes to see these creations and it is part of what compels her and her company. She hopes that these creations inspire other fans as well. The fans as she remarks, inspire her as much as she inspires them.
But Deere is not just innovating the social media aspect of her brand. She is revolutionizing the shopping experience by providing these very pictures to people browsing her site. Each product also has pictures of real life customers with it applied. This allows customers to artistically get an idea of what the product looks like on every kind of skin tone and which product is the right one for the customer. The perfect product for every customer is obviously quite important to Lime Crime.
Deere herself is the charismatic CEO that everyone wishes they were more like. She leads the charge as a female entrepreneur who champions creativity. Doe Deere was the kind of child who always painted as a child. She was always seeking to express herself creatively.
As a child, she wished to completely color the world. And indeed as an adult, she is doing just that. Deere herself says that her work at times feels like she is cheating the world. She should not be allowed to be having as much fun as she is. This fun translates into her customers as well. Doe Deere since her childhood has worked to enable creativity not only herself but in other people as well. That is why she has built something that is more than just a brand; more than just another company social media account. She has built an empire for the people and further bettered by its people.
Check out Doe Deere’s LinkedIn profile.
Wendy Ayche, better known as Wengie on YouTube, hit the million subscriber mark not too long ago. Like most dreams come true, it didn’t come without some risks taken.
Wendy left a six-figure marketing job to focus her engery toward YouTube as a full-time career instead, saying that it’s not something she regrets in the slightest. “When you get in a position where you put everything on the line for this one dream, you treat your channel differently. YouTube became something I thought about literally every waking moment.”
Her current subscriber standing indicates all the work put into her dream, Wengie boasting more than a million subscribers in just a three year period after launching her channel.
Miss Ayche herself is an Australian-Chinese beauty guru, gaining attention for her multicultural approach to beauty. She says she’s “constantly comparing beauty trends from different countries,” and that “Being Chinese and growing up in a Western country like Australia has made [her] more interested in beauty trends and products from other countries.” Her first hit video, in which she compared Korean to American makeup trends, confirms that this multicultural aspect gives her channel an edge. Despite that, Wendy holds steadfast to the idea that being unique on YouTube is overrated, that her main goal is to provide a quality experience. That, in itself, might be what makes her unique.
From a young age, Wendy has been interested in makeup and as a self-proclaimed creative individual this dream of hers only makes sense. What her mother couldn’t teach her, magazines and the Internet did wonders for.
The road hadn’t always been smooth, though. Wendy reports having lived on instant noodles in order to afford hand bags at times and then spending over 10k in shoes in a single month, and going back to wearing $2 dresses again. It’s been a full life that’s led her to be the bright person she is today. Her experiences made her capable of finding inspiration and beauty in everyday things and people, especially the people that love her and keep her channel going!
A lot of social media sites are popping up all over the Internet. Still, YouTube remains at the top of the list. The site receives billions of hits every year. People sign up for an account and they are able to upload their own videos and share them with their followers. Quite a few of the YouTubers are causing a sensation on the site. They are really involved with beauty, hair, fashion, and makeup. One of the hottest sensations on the site is Wendy Huang the face behind the wonderful world of Wengie. Rising to the top, takes effort. Let’s review a few ways to really become a leading beauty guru on YouTube.
Getting Noticed On YouTube
First, it is important to have a real passion for fashion and beauty or it is going to be real difficult writing about the subject on a regular basis. Next, set up an account. Select a catchy name that will strike a note with those that are interested in fashion and beauty. Take a look at the competition. Subscribe to their channels and watch their videos and read the comments left. Start making your own videos. Don’t try to be perfect or imitate others on the site. Just be yourself. Show a little personality and your unique spin on fashion and beauty. Start with well produced short video tutorials. Keep them short and to the point. Upload your videos and don’t forget to interact with people that leave comments. Ask them to share your videos.
Wengie is a famous Australian YouTuber that has millions of views. Her real name is Wendy Huang and she has captured the attention of other YouTubers around the world. Her unique approach to beauty, makeup, and fashion is viewed regularly by millions.
Wengie was born in Australia, and is from Sydney. Wengie considers herself a very normal girl that is obsessed with beauty and fashion. She’s tried a wide variety of beauty products and techniques. She likes to share her experience in easy to follow beauty tutorials on her YouTube Channel. Her channel is one of the most subscribed Asian beauty channels in Australia.