now browsing by category
As a business leader the CEO of Mullen Lowe Brasil, Jose Borghi, has always been a person who finds himself at the heart of the development of new technologies and advertising techniques he hopes will provide improved success for his own company in the future. Through his work with Mullen Lowe Brazil, Jose Borghi has shown how he can push himself to work hard and achieve almost all his goals throughout his career; the Presidente Prudente native has risen from the very bottom of the Brazilian advertising industry to become one of the world’s most impressive, award-winning advertising executives.
For Jose Borghi, the advertising industry should always look to the latest developments in technology and include these in their own plans for the future. Jose Borghi explains the 20th century was marked by the growth of radio and TV, which he believes changed the way advertising and marketing was completed over the course of the century as advertising executives like himself had the chance to enter the homes of potential customers with ease. In the 21st century, Jose Borghi believes the advertising industry is in a further time of change he feels could prove a major success as people from across the world are looking to advertise Online service.
Jose Borghi has been working with the creative team at his own ad agency, which was originally known as BorghiErh to explore the opportunities now available in providing a dedicated set of advertising options that are made unique to each Online user. Creating individual advertising options for the people using the Internet is an area Jose Borghi believes will be the next great advertising explosion in inbound marketing that is less intrusive and provides a better experience for both service and product providers and their potential customers.