CAOA: The Success Story of a Dream Come True

Carlos Alberto de Oliveira Andrade is a Brazilian doctor and the founder of CAOA which is a company that makes, imports and sells motor vehicles in Brazil. The company was established in the year 1979 and today cover all parts of the country. Carlos Alberto de Oliveira Andrade had bought a car from a Ford dealership that was operating in Campina Grande. Unfortunately, the car was not delivered and since the dealership was going broke he requested that the dealership be turned over to him in place of the vehicle. CAOA was born out of this and in less than 6 years it was the most successful Ford dealership in the country.

The company kept growing steadily and when in the year 1992 Brazil lifted the ban on imported cars Carlos Alberto de Oliveira Andrade was ready. Within the year the company became the number one dealer in imported cars and the exclusive Brazilian importer of the Renault Franchise. In 1998 CAOA became the sole importer of the Subaru brand which had earlier been represented by another company. This was a good move for the Japanese car maker as under CAOA Subaru sales tripled.

Hyundai the Korean automaker had been represented in the country by two other dealerships with little success. In 1999 CAOA began importing Hyundai cars and took over the brands representation in the country. Carlos Alberto de Oliveira Andrade came up with an inspired marketing strategy that gave Hyundai the highest sales in the Brazilian imported car market.

The business was doing well and in 2007 CAOA opened up a CAOA Automobile Assembly in Anapolis which was a Hyundai factory. Carlos Alberto de Oliveira Andrade saw the fulfillment of his dreams in the factory which he built using his own resources. In 2015 the company established a lab to Study Energy Efficiency in Goiás. Two years later CAOA went into partnership with the Chinese company Chery to form CAOA Chery a purely Brazilian car manufacturer.

About Carlos Alberto de Oliveira Andrade

Carlos Alberto de Oliveira Andrade founded and sits the board of directors at CAOA. He is a qualified medical doctor and has received a number of awards including the “Entrepreneur of the Year Award” from IstoÉ Dinheiro

Learn more: https://chronicleweek.com/2018/09/carlos-alberto-de-oliveira-andrade-rewriting-history-brazilian-automobile-industry/

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