Doe Deere Becomes One Woman Army in Marketing Excellence for Generation Z
There are tons of people that have been able to see the benefits of what Doe Deere has done when it comes to cosmetics. She is certainly a person that is making the best of every opportunity that she acquires. The Lime Crime brand that she has created has evolved in a major way. It has become so popular that bigger companies that have made plans to incorporate it in order to build a presence in the United Kingdom.
This is huge for Doe Deere, and it shows her level of skill and tenacity as a strong marketing force that has tapped into Generation Z. For cosmetics she has been well aware that this new generation of consumers is not consumed at all with traditional television. These are the consumers that will get most of their marketing through social media.
This is why there was an account for Lime Crime that was create it for Instagram and Twitter. This is where you find feedback about the different styles of unicorn makeup. The number of possibilities for reaching consumers this way is endless. It is through Instagram that a lot of people find out about the new shades of Lime Crime makeup. All of this is something that plays a big part and how Doe Deere has been able to spread the word about her company and build her brand.
Doe Deere is a young woman that set out to build the brand herself. She did not build her company on anything that would require a team of celebrities to help her sort out what would make people take interest in her company. Instead, she made a conscious decision to give her brand a leg up by promoting it herself. She consciously chose to take the brand in a direction where she could see the benefits of making her own videos where she showed off the makeup.
Doe Deere also put her own spin on social media and updates consumers on when certain new shades of her makeup will be available. She became something of one woman army with watching and promoting her brand.