How Guilherme Paulus Changed the Face of Brazilian Tourism

Guilherme Paulus is possibly the most hardworking individual in Brazil. Even after becoming the owner of Brazil’s largest tour operating company and reaching the Forbes Billionaires list, Guilherme is still just as motivated and hardworking as he was when he founded Operadora e Agencia de Viagens S.A (CVC). His estimated wealth stands at over $1.9 billion.

In 2009, Guilherme Paulus decided to sell his controlling stake in CVC to the Carlyle Group for $420 million yet he still plays a vital role in guiding and counseling the CVC tour operating company. Guilherme’s next ambition is to become the largest hotelier in Brazil. View Guilherme Paulus profile at Forbes.


Guilherme Paulus has also founded his GJP hotels and resorts group, which maintains over 15 properties. Guilherme always believed Brazil would be one of the most popular tourist destinations in the world. The CVC group is over 46 years old and continues to lead as a tour operating company in Latin America. The shares of CVC have gone public and Guilherme believes eventually he will sell all his remaining shares to the Carlyle Group.

Guilherme Paulus is a Brazilian patriot and believes his name and participation in the Hotel industry will lead to a boom in the industry. Today, the hotel group has averaged a turnover of $250 million and one of Guilherme’s favorite properties is the Sheraton da Bahia Hotel, which is a luxurious 5-star hotel in Salvador. This is the high standard that Guilherme strives for in each and every one of his properties.

Guilherme de Jesus Paulus was born in Sao Paulo in 1949 and after graduating with a degree in Business Administration he started his tour operating company after meeting a group of dissatisfied and bored French tourists in Sao Paulo. He decided to take it upon himself to change to tourism industry in Brazil. Today, with over 50 years of experience in the tourism sector his CVC baby has over 400 tourism agency outlets in malls all over Brazil. His passion for tourism and innovation has led to a surge in foreign visitors to Brazil earning Guilherme several awards including the “Entrepreneur of the Year Award in Services” for his contributions to the development of Brazil’s tourism industry, which has led to higher standards of living for all Brazilians and a large influx of international investments. Read more: https://www.crunchbase.com/person/guilherme-paulus

 

Leave a Reply