The Brilliant Minds behind the Formation TechStyle: Adam Goldenberg and Don Ressler
Fashion, technology, and e-commerce are booming trends worldwide. The retail e-commerce revenue in 2016 was $72 billion, and the projections are that by 2021 it will rise to $116 billion. Start-up fashion and legacy brands have tried different ways to capture the digitally savvy consumer by learning the market through social media and adopting an advanced CRM technology. The membership program is one of the models which have been largely tried and has so far been successful. One of the companies which has emerged successful in the online retail business is TechStyle Fashion Group led by its chief executive founders, Don Ressler and Adam Goldenberg.
JustFab launched the first membership program for footwear in 2010. The VIP monthly subscribers received a discount of more than 30% the retail pricing and exclusive access to special and promotional products, free shipping, and loyalty reward points. The site attracted up to six million members in two years, and in the first quarter of 2012, the company sold more than 2.5 million shoes.
Adam has twenty years of experience in business starting off at the young age of thirteen. He created an online bulletin board which he transformed into a gaming website known as Gamer’s Alliance. He sold Gamer’s Alliance to MySpace at the age of seventeen. Adam Goldenberg was offered a full time position to serve at Intermix and he became the COO when he was only nineteen. While serving at Intermix, he identified an opportunity in the e-commerce world and founded Intelligent Beauty. Adam is in charge of marketing, data, and the internal systems of TechStyle.
Don Ressler is a pioneer in e-commerce. He has a history of successful business investments starting with the sale of FitnessHeaven.com to MySpace. This is one similarity he has with his co-founder, Adam Goldenberg. He joined Intermix where he spearheaded the core ventures which enhanced the shareholder value and assisted the company in selling to News Corp for more than $670 million. Don Ressler also founded the Alena Media and Skincare brand Hydroderm which have raised more than $100 million and made sales above $1 billion revenue. He founded Intelligent beauty alongside Mr. Goldenberg that inspired them to create TechStyle Fashion Group. Don is responsible for the vision, talent, and customer experience of the company.
TechStyle which changed its name from JustFab is located in South Bay. The online retail shop sells handbags, jewelry, and clothes, giving the customers a unique personalized experience which makes them to always come back.