The Adam Goldenberg Approach to Better e-Commerce
Adam Goldenberg is becoming well known for e-commerce for women. He has managed to develop a business model that has been used several times for selling products to females, and he has been quite successful in doing this. Most people will know Adam Goldenberg from JustFab, but he is also getting a lot of attention for the work that he is doing with Kate Hudson for Fabletics.
Adam Goldenberg has managed to build a business model that is much different than anything that is out there. With the subscription service that he started he was able to get more people in tune with automated shipments. This has been a great thing for anyone that been looking for a way to minimize the time it takes to shop. There are many people that are decisive about what they want to buy so the lifestyle quiz makes it easier for consumers to get automatic shipments.
Adam Goldenberg is a person that analyzes data so the style quiz that people take is definitely going to help him assess what customers actually want. That is why this model for his business structure has worked so well for Fabletics and JustFab.
There are a lot of stores that sell clothing online, and Adam Goldenberg was aware of this. He knew that there was going to be a lot of competition, and he wanted to stand out in a very unique way. That is why he made a decision to get much more involved with automated shipments and the lifestyle quiz. This would be exactly what you needed in order to build up his company in a way that would differentiate JustFab from everything else that was out there.
For JustFab Adam Goldenberg also made a focus on affordability. He would keep all of his garments and dresses for consumers under $50. This would be something that would prove to be rather difficult in the beginning because he still wanted to keep style and quality in place, but affordability was something that he was interested in doing.
Goldenberg has really been able to capitalize on a lot of things because he already knows a lot about how women shop online. He studied the data that he collected as he created his first business called intelligent Beauty. It was during this time that he sold beauty and skin care products for women. This data was very valuable.