Honey Birdette Poised for Global Expansion
If you haven’t heard of Australian based luxury lingerie company Honey Birdette, you surely will soon. The company recently announced a massive plan for expansion in the United Kingdom and United Kingdom after an opening of its first three locations outside of Australia saw a booming success last year and its online sales are through the roof and up to the sky.
Honey Birdette is Australia’s first upscale lingerie boutique. It was founded by entrepreneur Eloise Monaghan in 2006 after she and a friend shared glasses of champagne discussing how they had limited access to finding quality, luxury lingerie and high end accessories for the bedroom.
Soon after, Honey Birdette was launched and the company has only seen rapid growth from there. The company has a loyal following of customers that come back time and time again to purchase lingerie and accessories. Honey Birdette offers lingerie to fit every style and taste – everything from soft, classic looks, to a full line of S&M outfits and accessories. The company currently has 55 locations in Australia.
As far as growth, it seems honey Birdette is primed to take on the world. The announcement of its new website designed exclusively to cater to its US customers came as a major excitement, as the company saw over 370% growth in US online sales last year. The US site is designed to offer a user experience tailored to give Americans a better experience with things like faster shipping and free shipping with any order exceeding $50.
Honey Birdette opened three retail locations in the United Kingdom last year, and saw such massive success that they now announced 40 additional locations to be opened by the end of 2018. Retail locations will begin opening in Leeds, Liverpool and Newcastle and will continue to expand into additional cities with the type of clientele that appreciates the high end offerings of Honey Birdette.
Find more about Honey Birdette on Facebook.