How Big Brands Manage Online Reputation
If you have customers, then you have a reputation. In this day and age, when online marketing has taken over the offline form of commercialization, it is important that you manage your reputation online. Platforms like Facebook, Twitter, and others act as a platform through which you can achieve it, and big companies are doing just that. As the customer base expands and the internet become more transparent, many challenges surfaces, but it is worth it if you are looking for that competitive edge. Here are the few ways from Online Reputation Reviews.com on how big companies manage their online reputation –
Check what’s on firs page
It is a general perception online that the companies appearing on the first page of search results have the best reputation, so try to be on the first page. Also, make sure that you do a search online for your brand and see what appears. Anything negative there, and you would know why your sales have been depleting lately. Suppress the negative reviews or comments by reaching on top of the search engine ranks and by addressing the negative reviews/comments personally.
It is important to monitor your online mentions and react promptly. With increasing client base, it might get difficult at times, which is why many big companies give canned responses that are relevant. It does not address the issue immediately but makes sure that the customers know the complaint/feedback is received.
Get Proactive or Humorous
Sometimes, it is important to engage with the customers on a social level as well and not just be too pushy about the products or services. It would help you get a better positive reputation, and attract more customers towards you. Don’t be proactive or humorous for the sake of it, but wait for the right time and be natural.
Sometimes customers can be wrong too when putting up negative reviews or comments, and it is tempting to get defensive or hit back. However, be empathetic towards their ignorance and try to address the issue politely, ask for more details and keep it simple. Go out of the way and resolve it, and since everyone is watching, you can be sure your efforts are not going in vain. It is what big companies do.
Use Right Tools
There are a bunch of online tools such as Google Alerts, Social Mention, Trackur, and more that are useful in helping monitor and manage online reputation. Big companies use it, and you can too to manage your online reputation.
These are the few simple ways you can manage your online reputation just like the big companies. It is relatively simple, but you need to remain committed and focused.