Christopher Burch – Supporting Disruptive Ideas To Generate Lasting Impact On Consumers
Christopher Burch is the CEO and founder of Burch Creative Capital. Using his innovative approach to marketing, he has used his entrepreneurial spirit to support disruptive technology that can make a positive impact on humans. During his career, Chris has helped jump start nearly 50 influential brands.
According to Chris, technology and fashion are increasingly becoming integrated. In the past, fashion industry did little to help technology. However, both fashion designers are now working with the new technology to introduce innovative products. For instance, Anouk Wipprecht, a Dutch fashion designer, became popular for her ideas as she introduced clothes that could paint and make drinks.
Following on her footsteps, other fashion designers offered even better marketable concepts. Anna Haupt and Terese Alstin, created a neck wear for cyclists that acted as an air bag on impact. Instead of wearing a helmet, cyclists can wear the new gadget. These gadgets can replace helmet to offer better visibility. Similarly, Ashwin Rajan and Kevin Cannon created Front Line Gloves that can help fire fighters achieve safety during crisis situations. Due to their fire resistance property, these reflective gloves are proving a life saver for fire fighters as fire fighters can easily use hand gestures.
Fashion designers are also using recycled materials to produce consumer clothing. In fact, designer clothing from recycled cycle tubes and recycled radiator copper have become very popular. Similarly, examples of fashion and technology are ripe with clothes that can use kinetic energy to power consumer gadgets such as mp3 players, watch, and stereo, among others.
In fact, fashion designers also came to the rescue of such popular companies as Google. Due to the stigma attached with wearing glasses, it was difficult for Google to convince consumers to try Google Glasses. When the concept failed to generate publicity, one of the top fashion designers, Diane Von Furstenberg, came to the rescue. Her models wore Google Glasses on ramps enabling Google to generate awareness.
Chris BUrch can understand the difficulties faced by fashion designers and tech companies. As one of the leading supporters of disruptive technologies, he is actively looking for tech products that can harness technology and fashion to produce innovative results. During his career, his company, helped major brands. These brands include names such as ED by Ellen DeGeneres, Cocoon9, Nihiwatu, Poppin, and TRADEMARK. Similarly, Faena Hotel + Universe, Jawbone, and Voss Water are some of the other well-established brands that are embraced by Burch Creative Capital.