Andy Wirth is enthusiastic about the future of Squaw Valley
California is a beautiful place to live and work, but it also has an amazing tourism industry. Every year, millions of people travel to California to visit the beautiful beaches, forests, and cities. Tourism is a huge industry, but many overlook California’s skiing community. Learn more about Andy Wirth: http://squawalpine.com/explore/blog/andy-wirth-elected-chairman-reno-tahoe-regional-air-service-corporation
Skiing is a huge part of California’s tourism industry. California is home to several Olympic-level ski slopes, and the resorts surrounding these slopes are epic. There might not be a better place in the country to ski than California. The industry is booming, and it has great leaders, but it does face a major threat.
California is currently in the middle of a huge drought. The last two years have brought record lows for recorded snowfalls. Californians throughout the state are avoiding watering their lawn and taking shorter showers. Unfortunately, California’s skiing industry is in tough shape as well.
Ski slopes depend on snowfall to provide entertainment to their guests. If there is no snow, then there is no skiing. Andy Wirth has been concerned about the state of the skiing industry, and recently he gave an interview with a local radio station about the issue.
KCRW is a leading radio station in California. Listeners tune in regularly to get the inside scoop on the issues the state faces. Andy is a leading expert on skiing throughout the state. He manages Squaw Valley and Alpine Meadows, two leading resorts in California. Squaw is an Olympic quality ski resort, and the sister resort, Alpine Meadows is also amazing to ski at. Andy has been concerned about the drought, and he was happy to share his thoughts with the radio host.
The host believed that the drought would cripple the skiing resorts, but Andy Wirth remains optimistic. Andy believes that his slopes have the acreage necessary to survive any drought. Last season, they shut down a third of their slope space and still had plenty of space for everyone. Read more: How Will the Drought Affect California Ski Resorts?
Andy Wirth also believes that ski slopes must have warm weather options. He wants his slopes to play host to weddings, business meetings, and triathlons throughout the warm weather months. These additional sources of income will allow ski slopes to stay in a strong financial for years to come.
Global warming remains a looming threat for ski resorts throughout the world. Andy Wirth has an eye on climate change, and he is not concerned. He knows they can produce snow, and that shorter seasons will lead to increased demand. He remains focused on producing a high-quality experience for people that visit their slopes. He is ready for the next ten years of running his ski slopes.
Skiing is an important part of the California tourism economy. Andy Wirth intends to keep working on Squaw Valley for several years.