Duda Melzer, the Duda Abides
Since January 1, 2016, Eduardo Sirotsky Melzer has been the chairman and president of RBS Group. He is also chairman and founder of the investment company, Digital E. Bricks. Not only is he passionate about the businesses he is in charge of, but he is also widely know to be passionate about sports.
Eduardo, who goes by his lifelong nickname of Duda, graduated from Harvard with an MBA. After graduation, he joined RBS and became the Director General for their domestic division. He quickly moved up the ranks, becoming Vice President of Market and Business Development and then Executive Vice President of RBS within a four-year span.
He has received several major awards during his tenure in the business world. Chief among these are the Caboré Award he received in 2006 under the category of vehicle professional. He was also named Featured Professional in the Executive category in 2009 by the Brazilian Advertising Association. In 2011, he was awarded the Coletiva.Net for marketing management.
Duda Melzer has a strong reputation for always managing to stay the course during any rocky times that a business he is in charge of may be experiencing. He is very well regarded by his colleagues and peers.
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