Better Reputation Supports Those Suffering From An Online Crisis
A good reputation can take a person and a business far. A reputation speaks many things. Character, honesty, loyalty, and integrity are all those positive traits a good reputation is known to embody. The second a reputation is marred or harmed by external forces, things can go bad and do so very quickly. A business finds its coffers depleted. A person may find previously solid relationships strained. This is why it is so important to always try and keep a reputation as pristine as possible. With the internet, this is not always possible.
A popular blog or social media page can wreck a reputation. One post could reach tens of thousands of people. A series of posts presented in the search engines can all do massive harm. Again, this is a terrible thing people have to deal with today. Imagine making one mistake and getting arrested. The arrest is reported on several social media pages and published in online articles. A few months later, the charges are dismissed because they had zero merit. Yet, the original news reports remain published and continue to haunt someone who is perpetually labeled guilty.
These things do happen. Mercifully, a solution exists to help such individuals. Online reputation management (ORM) services are available to perform the necessary “reconstructive surgery” to help get a name back into the good graces of the public. At the very least, the service will work to downplay or overwhelm bad content with new content that casts its subject in a better light.
Online reputation management firms are relatively new businesses on the digital marketing landscape, but they employ a number of traditional functions. Search engine optimization, public affairs and relations, and promotional blogging are a few of the methods employed. This time, instead of directly marketing a brand or product, the work is done to help a reputation.
Better Reputation is a solid new service that wants to help people suffering from an online crisis to get their positive name restored. The company knows one bad day or misdeed can unfairly tarnish someone. Through working with Better Reputation, those problems could be addressed and fixed.