McGalla leads new line of Steeler clothing
The Pittsburgh Steelers have announced a new line of clothing, and a new website that will make it even easier for fans to purchase attire related to their favorite football team. The move is being led by team director of planning and marketing, Susan McGalla. “We want to make it easy, quick on any device you want to shop,” she said. It is a lot more than just jerseys of your favorite player. The new fashion line will include Pandora Jewelry with Steeler charms and accessories. Some big fashion brand names have gotten involved too, such as Tommy Bahama, Nike Golf and Victoria’s Secret. There is also more pink for younger girls, as well as neon yellow and different shades of gold. McGalla said on wikinvest the idea is to take sport into the street. She said with this line of clothing people can dress up or down and still make a Steeler statement. The Steeler logo can be huge or understated, to fit any situation. McGalla has a long history in the retail business, and has had a lot of marketing success. She is a former CEO of both American Eagle Outfitters and Wet Seal. She led the way in developing a line of women’s clothing while at American Eagle. She grew up in Pennsylvania with a football coach for a father, as well as a couple of brothers. She understands football, and matching that with her fashion marketing background is a natural. McGalla said she wants to listen to fans and give them what they want. She said they are meeting with fans in focus groups and expanding ways to use social media with getting fans connected. She hopes to make clothing fit the lifestyles of people, whether its men who want something to wear to wear to work, or women who want to by stylish and look feminine while making a statement about their team. One innovation she has added is “wear what they wear,” on the website. There fan can shop for the same material that players and coaches actually wear. She said things like making the same sweatshirts players wear available is important to fans.