Why I’m a Devoted Beneful Buyer
Beneful is a Nestle Purina Petcare brand that began in 2001. In 2006 Purina launched their most expensive Beneful advertising campaign to date, which was about $34-million. The company has always tried to be innovative and have fun with the way they attract customers and their pets. In Germany, Beneful street advertisements were made to smell like dog food to attract dogs, in Austria their television commercials had sounds that only dogs would react to, and in New York they had virtual signs that had dogs that humans could play fetch with.
Beneful also hosts their annual “Beneful Dream Dog Park Contest“, which redesigns and cleans up old dilapidated dag parks based on a winning entry’s idea. Beneful has been listed as one of the top five dog food brands and has generated a yearly profit of $1.5 billion since 2012. Its name translates to “full of goodness” which is the driving force behind the company and their policies.
The wet dog food, dry dog food, and dog treats are strictly monitored and regulated to up hold the company’s concern for pet health and wellness. The company’s first premium dog food, Beneful Healthy Harvest, was introduced in June 2005. In the beginning the main ingredient of the Healthy Harvest dog food was soy, but now it includes different types of meat, grains, and vegetables.
This brand has broken off into separate smaller dry dog foods, such as Beneful Healthy Smile and Beneful Healthy Radiance, which focus on a canine’s teeth and coat respectively. The company has produced other dry foods that benefit dogs of different ages, giving them the nutrients that could help them during different times of their life. Beneful’s first wet dog food, Beneful Prepared Meals, hit the markets in March 2006. There were, and still are, eight different flavors, including beef, chicken, and lamb, and were make to resemble a stew with large pieces of all the ingredients.
Since then Beneful has also launched Beneful Medleys and Beneful Chopped Blends, which is meant for smaller dogs that might have trouble eating the bigger pieced meals. The most recent addition to the Beneful line is Beneful Baked Delights which are small treats, usually hard on the outside and soft on the inside. They are one of the company’s most popular products and feature various flavors, including bacon, cheese, peanut better, and beef. There is also Beneful Healthy Smile treats which are designed to clean the tartar from dog’s teeth while also freshening their breath.