Retailers Are Not Making More on Black Thursday
Black Friday sales this year started off as disappointing for retailers. Shoppers decided to turn to cyber deals and do their shopping online. Nevertheless, retailers continue to push to open at an earlier time every year. This year, retailers opened at 4 p.m. Black Friday began on the Thursday of Thanksgiving. An investigation has shown that shoppers tend to go shopping when they know there are deals. The data does not demonstrate a need for retailers to open on Thursday. The only thing that is occurring by opening on Thursday, is spreading the amount of shoppers throughout the weekend.
Shoppers now know that the deals begin at the beginning of November and continue on to December. There is no need to go shop on a specific day. John Textor says he is concerned about the retail workers who are being hurt by opening on Thanksgiving, by not being able to spend time with their families. The retailers are making money, but they could make this money by waiting to open on Black Friday. Shoppers have learned that the deals will get better. Furthermore, many of the deals are available online. Retailers must strategize to determine how to continue bringing in shoppers.